This Power BI report analyzes e-commerce user sessions to uncover patterns in purchasing behavior. The dashboard includes: - KPIs: Sessions, Transactions, Conversion Rate, Avg Pages/Session, Avg Duration - Engagement Metrics: Bounce Rate, Exit Rate, Page Value, Engagement Score - Trends & Insights: Monthly session & conversion trends, traffic source performance, visitor segmentation (new vs returning), weekend & holiday effects - Technology Analysis: Browser, OS, and region-wise engagement ✅ Built with data cleaning in Power Query, a star schema model, and custom DAX measures for conversion and engagement. ✅ Designed for interactive decision-making to help optimize marketing channels, user experience, and sales strategy.