If you run a UK plumbing, electrical, HVAC, dental, vet, MOT or aesthetics business and your phone misses calls when you are on the job, read on. Pickup is opening 30 free 14-day AI receptionist pilots this month. No card. No setup fee. We build the agent, point it at your line, you keep every booked job and every transcript. What you get in 14 days: 24/7 call answering, qualifying, diary booking via Cal.com or your existing calendar, owner SMS summary after every call, UK GDPR + ICO compliant. After the 14 days you decide. Either keep going at £750 to £3,000/month flat retainer, or walk away with the data. No tricks, no auto-renew. Comment your industry and a rough idea of how many calls a week you miss, and I will DM you the 30-second sign-up link. UK only. First 30 are mine to deliver this week.

Building in public so the community has receipts on day one. Stack: VAPI for voice, Eleven Labs Sarah (Northern UK female accent) for the voice, Cal.com for booking, Slack webhook for owner notifications. Total spin-up: 3 hours and 47 minutes including coffee. Voice agent does three things only: qualifies the call, gets postcode and emergency status, books a slot or hands off via SMS. The 380-word system prompt is what carries it. Will share the prompt in Vertical Templates this week. Cost per call: about £0.06. Plumber will pay £750/month. Margin is silly. Tomorrow: cold-emailing the first 30 UK plumbers with a free 14-day pilot offer. I will post the cold script and the response numbers here regardless of how brutal they are. Drop a comment if you want me to test your stack.

If you are here because you saw the missed-call numbers and thought “wait, I can build that” — you are in the right room. 62% of inbound calls to UK home-service businesses go unanswered. Tradespeople lose £24,000 a year. Dental practices lose £4,500 a month. Pickup exists for one reason: train operators to ship AI voice receptionists into those businesses on £750 to £3,000 monthly retainers, and get paid this term, not next year. Three things to do in your first 24 hours: 1) Drop a hello in this thread. Tell us your name, where you are based, and one local business in your area you have already noticed sending calls to voicemail. 2) Open the Classroom and watch Module 1. It is 12 minutes and it is the only theory you will be asked to do before building. 3) Post your first build log the moment you have a working voice agent on a free VAPI or Synthflow trial. The community responds fastest to people building in public. Founding 500 are locked at $19/month for life. Once we hit member 501 the public price moves up. First case study drops next week. Stay close.