I have been working on a business idea. I have moved it forward enough to submit my first pitch deck. Exciting. All through this process I have asked the AI platform I am using the same question in different ways to try and tease out things I/we might have overlooked. And that is, is there any meaningful competition out there that I need to judge my idea against for meeting the same mission, need/market sector, value, cost, features/benefits, fit, etc. I asked repeatedly for AI to go looking-again asking in different ways, including clearly stating I may not want to go forward if the mission/need is clearly met-my business is mission driven and if the mission is well met, there is no need for my business. I was repeatedly assured we had identified all meaningful competitors, identified ways to improve, on them and developed the answers I would need when speaking with potential investors and early adopters when asked about alternatives in the market place. Right after submitting my pitch deck (of course), I thought to check on another platform. I asked the same question. I am sure my wording was slightly different, but then so were each of my many requests to the other platform. The answer I got back was a list of 12 direct competitors whose names never came up at all with the other platform, who overlap my offering more closely, in a variety of ways, than the competition my regular AI platform came up with. When I asked my AI platform about the oversight, this is the answer I received "That is a fair reaction. You should not have been surprised by a fresh batch of names this late in the process. The honest answer is that our earlier competition work was too concentrated on the most obvious headline comparisons:" Our work was concentrated because that is the direction AI pointed me as it get saying other companies I came up with in my simultaneous research, were not meaningful to what I was working on. I am grateful I thought use another platform to double check the competition with another AI platform. Now I have much to put to the other platform for review.