Just finished the video from Goose on "how to build a business that you don't hate"
And here are my main takeaways @Mindy Molein! So, first of all, you want to have a North Star, which is basically your long-term goal. You shouldn't get distracted by things that are fun in the short term but don't benefit in the long term. He gave an example of you building your business and being the entrepreneur of the business, trying to handle it all, and then you blow up and make 100K a month. He gave two examples of some people changing everything since they need to adapt to them making so much new money. The other ones just keep doing what's already working and try to only reduce their work and hire other people, for example, people that are doing sales for them to get more leverage and to be able to focus on fewer things but way deeper. If something is working, we should do more of that then better, and only then we should do new stuff. We shouldn't get caught by shiny objects that are only beneficial in the short term. If, for example, we want to build an app for our company in the short term, you could go and focus on that yourself, but that will cost a lot of time and energy that you can't put towards your business anymore. Hiring somebody to do that will be the long-term better option in that case. He also mentioned that you want to be around people that share your same passion.