6.5 hours doing content research: Here's what I learned
First some context (skip to the bottom for the full breakdown) I understand the Instagram and short form game well... Getting over 70M views in under 7 months and growing multiple accounts. BUT... I want to jump on the YT long-form train, so did some digging, actually A LOT of digging. The ONE thing that stood out to me is this: Editing is overrated. Instead it's all about this (in order of importance): 1. Thumbnail & Title - they should complement each other gauge interest, have a promise to solve a problem but still leave a curiosity gap. 2. Scripting and structure. Why am I saying this and why should you even listen to me? Well, the idea with content is to look for outliers - a super well performing piece of content on a new account - I know this from the short form game. It took sometime but I finally found it, the golden nugget. And the craziest part? It was on a brand new account with less than 1.5K subs, in my niche, doing 14K views in 2 weeks. I clicked on it watch it was the most generic b-roll, AI voice, no-face shit I've seen. But I WATCHED it simply because of how good the scripting and structure of the info was put. 🚀Now, for action steps to help you out: 1. Install VidIQ chrome extension - this gives you stats on how well videos perform, high-performing outliers, the search volume and competition based on your search term. 2. Install Glasp chrome extension - this will give you the entire video transcript and allow you to import it directly to ChatGPT 3. Based on your ICP find search terms they would use 4. Look for a high search volume with low competition score (that's where VidIQ comes in) Going to actually start creating and let you know how things go Happy Sunday! ✌️