I posted this a few days ago in my own Skool group. It was a pre-sell post that I used a few days before I launched my new paid Skool group for Christian Businessmen. It had a good reception and led to a few good conversations/sales. It did its job… Let’s jump into the post and see what I did right… (Parenthesis = my analysis). Non parenthesis = part of the post. Hopefully this is easy enough to read doing it like this but if this format sucks let me know and I will figure something else out. I was living a double life… (Present Pain Hook… immediate symptom) Sunday morning I'd sit in church feeling peace. (Heaven Island Setup…contrast) Monday morning I'd make business decisions that made my stomach turn. (Hell Island Symptom… "stomach turn" is physical and pointable) (Present Pain… happening NOW, not future worry) (Contrast… Sunday peace vs Monday stomach turning creates the gap) The pressure to perform. To provide. To compete. (Hell Island Symptoms… three specific pressures building momentum) (Symptomatic… each one is something they can point to) It was eating me alive. (Present Pain) Like there were two versions of me… The calm and faithful guy that a dad and husband is supposed to be. (Heaven Island… who they want to be) And the one who showed up more often, the anxious hustling business guy who was constantly worried it was all going to crumble. (Hell Island… who they actually are RIGHT NOW) (Present Pain… "showed up more often" = current state) My kids saw the stressed version more than the steady one. (Price/Cost… what staying on Hell Island is costing them) (Movie Scene… can visualize kids watching stressed dad) My wife got the leftover scraps of me after I'd burned all my energy on worry. (Price/Cost… another consequence of present pain) (Symptomatic… "leftover scraps" is visceral and visual) And I felt like a fraud. (Hell Island Emotion… names the shame without creating it) How could I call myself a man of faith when I was running my business on pure anxiety? (the gap between who they are and who they want to be)