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14 contributions to Scroll Stopping Creative
0 likes • 5d
#1 - Put together my first ever video ad today. It's the one I've been working on in class. I published it and later got a notification that the video didn't upload. I was out at the time and figured I'd look at it when I got back. By the time I returned, it now said it was scheduled. There's also a warning about text potentially being obscured, but this is the same video that I used the template on and fixed in the re-do. The only difference is it's in German. #2 - I also put together an image ad from a creative I created in this class and it's showing a 9:16 format for it and text and the book are cropped out. I wonder if I should turn off the Story placements?
5d •
What actually makes a thumb stop
Want to know what actually makes a thumb stop? It's older than Facebook. It's psychology. Four things your eye cannot ignore: contrast and sharp edges, faces (especially ones showing emotion), scale that feels a little off, and a reader instantly thinking 'this is for me'. Before you post your next ad, ask one question: where are the edges, and what does the eye land on first? If you want the full breakdown, the creative-psychology lesson in the Classroom goes deep on exactly this. Drop your ad image in the comments and tell me what you think the eye hits first. Let's see if it matches what you intended.
0 likes • 5d
Eyes go to It Begins first, creating curiosity, then it goes to the eyes, then the book cover.
9d •
The ad that made people mad (and built our business)
The ad that built a huge chunk of our business made people mad. It asked, flat out: Is M.D. Cooper the next Larry Niven? Sci fi readers had OPINIONS. The comments lit up. And the clicks came. Here's the lesson I teach now: the goal of an ad is not to be liked. The goal is to be noticed. A polite ad that nobody reacts to is invisible. And invisible doesn't sell books. What's an ad idea you've been too nervous to run? Tell me. Let's pressure-test whether it's actually too bold, or just bold enough.
0 likes • 9d
For a zombie series ad, it would be comparing it to The Walking Dead. While a lot of zompoc authors will put that as a comp in their book page description, I haven't seen it in an ad. I understand it gets clicks, but I'd be afraid the clicks wouldn't translate into sales.
0 likes • 11d
In this week's video, Mal said use the "Maximize # of link clicks" for ads going to Amazon and "Maximize # of landing page views" for ads going to your website. What about a site like Curios?
0 likes • 11d
In the feedback Mal gave me on my video, she suggested a transition between the last clip in the video and the end image. How do I do that in Canva? I've looked and can't figure it out.
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