A Simple Tactic That Saved Me Thousands on Bad Leads
I wanted to share something that has helped me control costs in my junk removal business. Google LSA has been a solid lead source for me, but it also sends the kind of calls that add up fast: wrong numbers, price shoppers, tiny one-item jobs, and requests for services I do not offer. I used to just accept it as part of the cost until I started tightening up my process. Having a clear system made a big difference, so here is what has worked well for me. 1. I decided ahead of time which jobs I never take. For me, that included appliance-only jobs, yard waste, and a few other low-ticket items that never made sense in my area. Having that list in advance helped me stay consistent and avoid going back and forth on every call. 2. When a lead was clearly a dead one, I marked it as very dissatisfied right away. Doing it immediately helped me keep things clean. Delaying usually made things messier and harder to justify later. 3. I kept my dispute notes short and factual. Long explanations never helped me. Simple, direct notes gave me a better approval rate and kept the process straightforward. 4. I tracked the types of bad leads I was getting. Patterns started to show up quickly. Once I understood which types never turned into real revenue, it became easier to spot them and avoid wasting time. 5. I kept the calls simple when I knew the job was not a fit. I tried not to drag out conversations that were never going to turn into work. Staying polite and to the point helped keep the call aligned with the dispute notes. This system is not perfect, but it saved me a lot of frustration and unnecessary charges. I still rely on LSA, but I use it with a lot more control now. I am curious if anyone else has found approaches that work well for them when it comes to cleaning up LSA leads. I am always open to learning from other operators.