Expanding on the normal-looking email scenario: That “normal-looking email” works because modern email scams are sophisticated and designed to feel routine, like invoices, delivery notices, shared docs, and calendar invites. Today’s attackers don’t rely on bad spelling or obvious red flags. They study how real businesses communicate and copy it closely. Two quick tips that help: Slow down before clicking links in “urgent” emails urgency is intentional. Verify requests for money, login, or document access using a second method.