🎬 Here is the recording of our first ever virtual cuppa for those who want to catch the replay. My day was full of unforeseen curve balls so ended up having to dial in from the car - but wouldn't have missed it for all the world! Deep thanks to those who joined & blessings to those who will join the replay. We're weaving something so special here... thanks for being here & creating this together. x 🐦‍⬛ THE BELL AND THE BLACKBIRD By David Whyte The sound of a bell still reverberating, or a blackbird calling from a corner of a field. Asking you to wake into this life or inviting you deeper to one that waits. Either way takes courage, either way wants you to be nothing but that self that is no self at all, wants you to walk to the place where you find you already know how to give every last thing away. The approach that is also the meeting itself, without any meeting at all. That radiance you have always carried with you as you walk both alone and completely accompanied in friendship by every corner of the world crying Allelujah. 🐦‍⬛

Your experience deserves a better name… A while back, I changed one word on my website menu: BLOG became RESOURCES. That’s it. One word. But something big shifted. Not just visually, not just strategically. Something shifted in how I related to my own work. Because my inner critic had been quietly calling my writing self-indulgent for years. Just Amy processing things on the internet. Nothing to see here. 🙈 Renaming it asked me a different question. Not *what am I feeling?* but *how can this be of service?* It gave me a new angle for crafting and sharing my experiences. Through the lens of genuine usefulness rather than whatever that voice in my head had decided it was. And here’s what happened… The RESOURCES section is now the most visited part of my entire website. Those articles act as standalone lead magnets. They’re the main driver of my newsletter sign-ups. People find them, read them, and decide if they want more. Same writing. Same ideas. Just held differently. TRY IT FOR YOURSELF: Here’s a place to start. Look at what you’ve already written, or already know, or list some ideas you have - (or use any of these…), and ask: what is this actually doing? 1. “Some thoughts on embalming” → A plain-language guide to what embalming is, what it isn’t, and what families can ask 2. “Why I stopped using the word closure” → A reflective piece on grief language and what we say instead 3. “That funeral that changed everything for me” → A case study in what meaningful ceremony actually looks like 4. “What I wish families knew before they called a funeral home” → A practical rights-and-choices guide for people at the beginning of the process 5. “How I plan a ceremony when I’ve never met the person” → A behind-the-scenes look at ceremony design methodology 6. “On sitting with a body at home” → An introduction to home vigil and what families need to know 7. “The questions nobody asks at the arrangement meeting” → A question bank for families navigating funeral decisions

🐦‍⬛ VISIBLE FRIDAY #3 IS HERE 🐦‍⬛ Team huddle time, gorgeous ones. Grab a cuppa and come hang with me for 13 minutes. This week I've recorded our Visible Friday video via YouTube so auto-captions are available for anyone who needs them. :) Inside this week's family meeting: 🐦‍⬛ A few questions answered (you've been asking good ones) 🐦‍⬛ A very special limited-time offer - just for the legends who've been here from the start. It closes end of May so now's the time to tell a mate. 🐦‍⬛ This week's Visibility Prompt - all about idea generation and what to do when you've completely run out of steam. (We've all been there. I've got you.) Go hit play. See you in the comments. x

Hi Amy, Firstly, I would like to share about my experience doing your courses and then I’d love to ask a few questions please. I just finished your two online courses and I’m honestly blown away by how much valuable insight and information you share in both "Visibility Foundations" and "Social Reels Masterclass". I felt like you were speaking directly to me. I’ve seen so much marketing advice online, but it never truly resonated with me, how I feel about my work and the death care space. The wisdom and ideas you have shared feel very relevant to my role and I’m really excited to start putting the steps into action. I’m feeling inspired, empowered and ready to become more visible. Thank you so much Amy!! I’m inspired by how quickly you expanded your social media reach and I’m looking forward to trying out some of your ideas. When I was watching the module about reels, I started to wonder about a few things. I didn’t see you choose a location or hashtags and I’m curious about your perspective on using these two features. Also, have you chosen music for your reels based on what you like or have you played around with using trending audio? If you get time to speak into location, hashtags and trending audio at some point, I’d absolutely love to hear your insight please. Thanks again for everything you are doing to support, inspire and encourage your fellow death care workers, Michelle xx

Death care content can feel like shouting into the void sometimes - especially in the early days, especially on platforms that don’t always love what we talk about. So let’s make it a little less lonely… Drop your handles below - Instagram, TikTok, Facebook, wherever you’re showing up - and let’s go find each other. Follow, engage, share what moves you. This is how we build something together. 🐦‍⬛ I’ll go first: Insta - https://www.instagram.com/amyfirthministry TT - https://www.tiktok.com/@aussiedeathcarelady Facebook - www.facebook.com/amyfirthmusic The Visible Death Worker: https://www.instagram.com/visibledeathworker https://www.tiktok.com/@visibledeathworker Amy x