Here is my feedback! I am actually your target audience. I build digital products but have also owned an Etsy shop and considered adding them as digital products there. Overall good but there are some points of confusion for me that I think are worth tigntening up. The callout is fairly broad and I don't think gets at the exact filter. My understanding is that you're looking for people who havd already created digital courses/products and want to sell them on Etsy. Crafters and creatives may not necessarily fit that description. It also assumes they know they can sell on Etsy, but Etsy is more well known for handmade crafts, so don't know if this is true. Do you have metrics to include in your proof thaf would be compelling? Such as amount of revenue? Or client results? Other proof of consistent income? Note that the stage of the customer seems a little disjoint. It's not clear if you are targeting people new to business or who have a business but want to transition to Etsy or have been trying Etsy and not able to make it work. Note the term "build a real business" may be offputting to a course creator who may have been building a business just not on Etsy. Also the differentiator of skipping the foundations doesn't quite land with me. I think there is a lot of info about starting an Etsy shop. I think what would be more unique is the focus on how to turn digital products into an additional Etsy revenue stream.

@Julia Schürer you're welcome!

@Shrishti Narayan woohooo!

@Kay Radebe hah truth. Evelyn talks about getting true fans who will buy things from her because she has a reputation for excellence. I am definitely one. I didn't need to vet this super hard because she is associated with it.

Is it also possible to know the dates of the Big Weekends?

@Evelyn Weiss thank you!