Who is your ideal customer?

I do not have the money to buy this. ​ ​ I cannot afford this. ​ ​ I need to ask my spouse. ​ ​ I will get back to you tomorrow. ​ ​ Sounds familiar? ​ ​ I bet this has happened to you at some point in your online sales and marketing careers. ​ ​ And guess what happens after this, the prospect goes ghost on you. ​ ​ There could be a few reasons that you are not seeing success in your business. ​ ​ 𝐑𝐞𝐚𝐬𝐨𝐧 # 𝟏 - 𝐋𝐚𝐜𝐤 𝐨𝐟 𝐒𝐞𝐥𝐟 𝐁𝐞𝐥𝐢𝐞𝐟 ​ The biggest enemy of your success is yourself, your lack of belief in yourself, and your abilities to make this work for you. Always believe in yourself and your abilities 100% if you want to be successful in your life and your business. ​ ​ 𝐑𝐞𝐚𝐬𝐨𝐧 # 𝟐 - 𝐘𝐨𝐮𝐫 𝐓𝐚𝐫𝐠𝐞𝐭 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐢𝐬 𝐧𝐨𝐭 𝐜𝐨𝐫𝐫𝐞𝐜𝐭 ​ The demographics or the geography of your audience is not right. If you are trying to sell cat food to dog owners, you will not be able to sell anything no matter how hard you try using this strategy. ​ ​ 𝐑𝐞𝐚𝐬𝐨𝐧 # 𝟑 - 𝐘𝐨𝐮𝐫 𝐎𝐟𝐟𝐞𝐫 𝐒𝐮𝐜𝐤𝐬 𝐨𝐫 𝐲𝐨𝐮 𝐝𝐨 𝐧𝐨𝐭 𝐡𝐚𝐯𝐞 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐎𝐟𝐟𝐞𝐫 ​ Creating an Irresistible offer that makes it a no-brainer for your audience is critical to selling whatever you are selling online. So make sure you re-visit that offer, tweak it, change it up a little bit, and put it out there again. ​ ​ 𝐑𝐞𝐚𝐬𝐨𝐧 # 𝟒 - 𝐘𝐨𝐮 𝐝𝐨 𝐧𝐨𝐭 𝐒𝐡𝐨𝐰 𝐮𝐩 𝐄𝐯𝐞𝐫𝐲𝐝𝐚𝐲 ​ Consistency is key to success in your online business. Showing up every day is critical, it builds the know, like and trust factor, it builds authority and best of all it builds your brand. Make sure you show up every day. ​ ​ 𝐑𝐞𝐚𝐬𝐨𝐧 # 𝟓 - 𝐘𝐨𝐮 𝐚𝐫𝐞 𝐧𝐨𝐭 𝐆𝐢𝐯𝐢𝐧𝐠 𝐕𝐚𝐥𝐮𝐞 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 ​ Creating the right content is key and one of the things that you really need to master. Writing great valuable content is one of the key moving parts in your business, but just writing content using the RVL Formula or dropping random motivational quotes may get you a lot of engagement but hey it won’t get you money in the bank. ​ ​ 𝐑𝐞𝐚𝐬𝐨𝐧 # 𝟔 - 𝐘𝐨𝐮 𝐚𝐫𝐞 𝐧𝐨𝐭 𝐅𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠 𝐔𝐩 ​ The money is in the follow-up, so if you are not following up you are doing yourself a great disservice. Follow up with value and do it consistently. A sale occurs anytime between the 7th and 12th follow-up. So follow up as if your life depends on it.

Got my first Win by finally creating a closed FB group in my niche and sending it out to my close connections for now, and then will be opening it up soon. Also created a first event in that group too to get some engagement. So thanks to the Q&A chat this morning kiwi time and helping me out team and @Tom Downs Personal victory. Small, but a start of what's to come. Traction is traction

What are you working on for this week?

I wanted to share this with you all as the topic of this picture came up in my coaching call with @Tom Downs this morning. Let's share our successes and/or losses with each other and help each other out. Let’s face it, we all want to be successful in life, in both public and personal spheres. We came across an old infographic that is valid in current times as well. The infographic depicts two types of people – successful and unsuccessful ones. And the points highlighted in this hard hitting infographic are pretty much right. The success mantra is clear here. If you want to climb the ladder of success and wealth you need to be able to embrace change, continuously learn and set goals. While on the other hand unsuccessful people often hold grudges and think they know it all. Moreover, they horde information and data. Check out the rest of the infographic and decide in which section you want to stay. Source: entrepreneur.com