What niche or demographic does your app serve? One thing to remember when you are getting some "handholding"... what works for one person, or one type of product, doesn't always work for another person or product. One of the easiest, and probably the single most powerful thing WE have done for all our businesses, (definitely the least expensive), something that really worked for us, was to build FB groups that are based around our target demographic.....ie...one of our businesses was importing and selling sublimation blanks and equipment to home based "Mom and Pop" sublimators... we also joined a lot of other FB sublimation groups. We watched for issues and problems people were having, and started our own group to help people get help with their issues. WE became an authority...and better yet, we found that as our group grew, members would help members. (Once it got to a certain size, whether we were there to answer questions anymore or not, was irrelevant... members would take care of other members ). At first, for about a year, (2020), as our group was building, we sold blanks inside FB to our group members...so we had revenue right away. (If you go this route, you could probably do this with your app too...sell inside FB as your group builds) ....Then we built a Shopify store. Our first calendar year out of the gate with the Shopify website, (2021), we did 501k ...not a single paid ad or promotion of any sort...all our traffic was organic social, and organic SEO. And in 2022, we did 584K. Completely Organically. To show I am not full of BS, here are some Iphone screenshots I downloaded from my Iphone to my computer in August 2022 (hence that darn date showing up on the screenshots!) I included Jan1 - Dec31, 2020 to show that the store didn't make any money in 2020...we actually were building it in Nov/Dec 2020, we opened it to the public Jan 1, 2021. (This was all right in the middle of covid). I guess my point is, YOU can do this. EVERYONE starts somewhere. You learned to build an app, and that's pretty incredible! NOW you have a product of your own...how many people do that out of the gate? It's yours....you created it.....to help other people! You have something to sell! How great is that! You learn by DOING!