Vertically integrated marketing agency vs AI
Are marketing agencies being replaced with AI? I'm considering working with a firm, and when I asked them how they are leveraging AI they said primarily for copy writing. I'm new to AI so I didn't have the best questions to probe deeper, but my intuition says that there should be more! They acknowledged AI is moving quickly, but that the quality is still poor (in their opinion). What would questions would you be asking? What criteria would you look for? Thoughts?