With meta ads, what is the average lead per reach I should expect? My first ad launched at midnight? I started small with 2 images, daily spend of $10. I selected Orlando, FL plus 50 miles. This is for wholesale real estate so I selected housing, instant forms, and maximize number of leads. I know the images arenāt the best (I used Canva). Current reach is 136 and $5.43 spent of the daily spend. No leads yet.