And most people will drift into it. Ash Wednesday will come. They’ll give up something small. They’ll try for a few days. And by Week 2, it fades. But Lent is not meant to be casual. It is a 40-day reset. A spiritual recalibration. A time to strip away comfort and rebuild discipline. If you approach it intentionally, it can change the trajectory of your year — spiritually and practically. For us as Catholics building businesses, portfolios, and families… Lent is not about weakness. It's about sharpening. Less distraction. More prayer. More clarity. More interior order. And when the interior life becomes ordered, everything else follows — leadership, provision, discipline, execution. In my newest podcast episode, I break down 4 devotions you can pick up during Lent that will make this season radically more fruitful. Not complicated. Not overwhelming. Just focused. If you’re serious about growing — not just spiritually, but as a man or woman responsible for provision — this is the time to lock in. I’ll attach the YouTube link below. Hope you enjoy! Pray. Build. Lead. Frankie

I was with a good friend of mine yesterday who came out to the last RARE in person event. At the event he was telling me that he came because he feels he has the real estate piece down (he owns a portfolio of properties) but he is missing the faith piece. He recognized his role as a father and how he has a responsibility to pass down faith to his children but ultimately didn’t know how. I gave him a few easy ways to start incorporating faith into his family. 1. Nightly prayers 2. Prayers before meals 3. Reading a Bible verse daily 4. Making the sign of the cross over your kids 5. A statue of Jesus and/or Mary in your home After meeting with him he told me he’s been praying basically every night and his kids have started asking him about it. This is what this group is all about. Evangelizing ourselves and in turn, and in time, our families and then our community. Generational Wealth is cool, but Generational Faith is everlasting.