Hey everyone, I was curious what percentage of your ads budget do you use for testing new campaigns? Let's say we've got $10k/month to play with ads, we've got three winners that are bringing in about 20 calls a week now, should we look at 10-15% going into testing new campaigns so we don't just rely on these three? Thanks for your help!
@Waqar Ahmed Thank you! We haven't done any retargeting yet. We're running the ads to a funnel landing page, retargeting is something we definitely need to look into.