I was watching a lot of videos from Gary Vaynerchuk, (GaryVee on YT) and he said it would be ludicrous to not utilise the shorts market, all forms of Social Media are taking it on, IG, TikTok, Snapchat, YT. It definitely is another form of marketing and branding. Would love to hear more of Alexa and others' take on this too. Also would love to know what you guys use to make your shorts, do you use AI or do you edit them yourself?