2 pet peeves here with which I'm losing patience. 1) I now automatically hit delete for subject lines that tell me that I'm doing wrong. It almost always sets the tone for an email that tries to shame me into doing it their way or I can't possibly succeed. 2) Emails that provide links to information, if at all, and not direct links to the info needed. Our subscribers shouldn't have to wander around on a scavenger hunt to get to important content. Same goes for links in follow-up mails related to the original email. I'm see this in many summits and bundles, lately.