Hey Guys, this is a message from @Aaron Hills and the media buying team "Reminder - Black Friday Cyber Monday is here. Deals are being announced already one week out (28 Nov-1 December) CPMs are tripling at this time. Work on averages, not exacts. Move your focus from Cost Per Lead to Cost Per New Patient. Focus on SMS, Email, and calls. work your lists. Actions that you can control. Expect December to ease, then Jan will be where the cheapest lead arbitrage is. Spend moderately now, push through Jan."