Risk Of Government Fines In California For Lead-Gen Sites?
I noticed a huge amount of the top paying LeadSmart zip codes are in California, so I started to make some California sites. But recently I was talking to a friend who is very experienced in LeadGen and he says he completely avoids California because of a risk of government fines. He says he was involved in a scenario where the lead buyer (local business doing preventative pest control) was fined $40,000 for "false advertising". He claims there is a law that you must disclose the actual lead buyer's company details/license number etc. on the actual lead-gen site itself. Do you guys know anything about this and have you ever encountered similar issues in California? βββββββββββββββββββββββ He also sent me this: βββββββββββββββββββββββ No, lead generation websites are not illegal in California, but they are subject to strict laws, particularly the California Consumer Privacy Act (CCPA) and federal regulations like the TCPA. Violations can occur through deceptive practices, misleading consumers, or failing to obtain proper consent for data collection and marketing calls/texts. The laws primarily regulate how lead generation is done, focusing on transparency, consent, and data handling.