I'm writing this with one eye. I've heard whispers people are calling me Papa Pirate Fox, but I don't have time to get into those today. I'm here to tell you about my most recent launch as I always do. My lessons, My Successes and My Failures. This launch was as the subject line indicates: "Goodish" I was reasonably happy with the ending sales numbers, but there's a lot that could have been done better. When it comes to email launches, I've tried many strategies from wait-lists to sub-lists, to 20 day launches, to 48 hour launches etc. I've recently been testing the longer launch, as it's a lower work demand and it usually results in more engagement throughout the whole campaign. I will scrap those from now on. They haven't been nearly as profitable as shorter 3-5 days launches. They make similar money, sometimes even more. But there's something to be said about momentum. There were days during this launch that had 0 sales, and so when I see that I wake up the next day to write with less motivation. Whether I admit it or not... It's the truth. But then there were days like yesterday (close cart) where I was blown away with sales and felt more motivated to sell today... which I won't but you get what I'm saying. So lesson number 1: Shorter = Better for email launches. The next lesson is one I should have learnt earlier because I've done so many of these launches. It's a lesson that we all by-pass far to often. Scarcity and Urgency are the greatest motivators of all. My last day made more money then the previous week combine, which is frustrating but oh so obvious. People wait until the last minute, which is fine. But I need to do a better job of ramping up the scarcity and urgency. Which leads me into a mixed lesson 3... Lesson number 2: MORE scarcity and urgency If you were playing along at home you would have seen me launch something half way through my other launch. Which saying it out loud sounds fairly stupid. But I had to test this offer, needed 5 people quickly, and got 5 people quickly.