Hey @Mark Ford & @Don Crider , in a conversation with a client, these numbers came up in the early stages of a campaign: We have 1 opt-in and have spent $577.98. Is this about right etc..? what should we be expecting? Cost per link click is 3.52 and click through rate is 1.34%. cost per 1000 impressions is $47.05. how are we doing? What are your thoughts?