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When I started my AI and Automation journey, I felt like I had no idea how to get going. How do I find good potential clients? How do I educate those prospects about the value of AI and Automation? How do I build a relationship with those prospects so they will want my services? How do I get them onto a call so I can hear their actual challenges? How do I pitch them on a solution and get them to buy? What do I include in my contract so I protect myself and reassure them? And once I made the sale, how do I even deliver on my promises? I've been helping businesses with AI and Automation since 2023 (previously focused only on Software Development for 15 years) and the whole expectations of what this role does has changed completely. AI went from regression and categorization algorithms that needed training to LLMs that don't need training. LLMs went from okay to great. Automation tools all use AI now. You don't absolutely need a copywriter anymore (but a good copywriter is worth their weight in gold). But the fundamentals have stayed the same: 1. Learn about the client's challenges 2. Provide value demonstrating your knowledge and ability to help them 3. Meet the client where they're at in what they are willing to do, guiding them in what's possible and their options 4. Deliver workshops and implement automation and tools that match their goals. It sounds simple, but doing it consistently over and over, honing your skills and ability to market, sell and deliver takes time. And many businesses NEED AI and Automation experts to help them out. Unfortunately though, too few are equipped to help these real businesses solve their problems. Too many faking it until they make it. Maybe they have been burned by an upworker and don't feel like they can trust AI and Automation specialists. And so these businesses are either deciding they don't want the help or can't afford the help. The skilled AI and Automation experts I know are too busy to offer cheaper prices. Supply and Demand results in their prices continuing to go up, with many charging $2k or more for a workshop or $4k+ for AI and Automation monthly consulting retainers.