You don’t have a pricing problem. You have a cost framing problem. One of the biggest lessons I’ve learned in sales lately is this: If you present a price without presenting the true cost, you might as well not present the price at all. For years I obsessed over my number. 👉🏽 Is it too high? 👉🏽 Will they think it’s worth it? 👉🏽 Should I lower it? But the number youI charge is never the real decision point. The real decision point is: what will it cost them if they don’t do it? If you don’t frame that, they will. They’ll compare your price to a vacation, a bill, or whatever else is top of mind. Because you didn’t set the frame, they’ll create their own. But the real cost isn’t a number. The real cost is: - Another year of stalled growth. - Another round of unfinished courses collecting dust. - Another cycle of missed opportunities. That’s the cost they’re really deciding on. And it’s your job to make that crystal clear every time you present your offer

Would you say before we create the coaching program, we should create a DFY service first to test and generate the results first before we start building the program?