Tracking client metrics, revenue per service, appointment cancellations, and product usage is more than bookkeeping, it informs strategic decisions. Knowing which services generate the highest ROI, which treatments lead to repeat bookings, and where marketing is most effective allows businesses to invest resources wisely. Many owners miss opportunities simply by not analyzing the data they already have. Which metric do you track regularly to make business decisions?

Many med spas focus solely on acquiring new clients, but maximizing revenue per client and optimizing retention is equally important. Offering tiered packages, follow-up protocols, and targeted wellness plans can increase lifetime client value. The difference between good and great revenue growth often lies in how clients are nurtured after their first visit. 💬 Which strategies have helped you increase client retention or per-visit revenue?