It's Friday! Even though I'm lucky enough to choose however I spend each day. I still quite like Fridays because weekend is time dedicated to my friends and family and it's gorgeous weather out there, so I reckon a swim in the sea and social barbecue is definitely on the cards. So for me Friday is all about just wrapping up all the loose ends and finishing jobs from the week ready to start afresh on Monday morning. I noticed it was really cool outside and that tree stump was in shade so I took the opportunity to have a little digging session while I my subconscious can process and prioritise the days tasks for me. Suddenly, the mammoth task of removing this tree stump has become so easy because it can be like a big business where it's easy to get overwhelmed, thinking of trying to do everything all at once, or not knowing where to start. It's now broken down into manageable chunks, So with the nip of a battery chainsaw I'll be able to pop through each one and lift it out. I've been out there every day this week, mindfully enjoying just an hour or so exposing a little more root each day. I compare this to showing up everyday and doing one step towards your main business goal everyday. I talk more about chunking down tasks in the very first module of my classroom. So let me see how your day is progressing. Whatever you're doing, take a pic or two right now, share it below and write anything you like.

... And well done too to my super worthy competitors and friends up on the podium with me @David Ashby & @Donny Baker. 𝗧𝗵𝗲 𝘀𝗲𝗰𝗿𝗲𝘁? I did say that if we won I would show you how - well, there's a small but brilliant cheat code here. Just tell a friend or two about Wingman, and when they realise how brilliant and awesome it is, and wonder how they ever Skooled without it, you get a massive amount of points! 𝗧𝗼𝗽 𝗧𝗶𝗽 The power combo - Combine it with The Free Skool Extension to give your skool superpowers! And, to WIN a 1:1 with @Goose Dunlavey to plan my next strategy, it would have been worth signing myself up several times to win that!

I went through the About pages of the top 100 trending communities on Skool Discovery. On each one I looked at the headline, the body text, the proof they show, the cover image, the group description and the price. I wanted to see what they have in common and what tends to get someone to join. Here is what I found. THE HEADLINE Most of them open with the result you get, not the subject or the method. So instead of "a real estate community" it is "close your first deal in 90 days". Instead of "learn AI video" it is "make your first viral AI video in a day". One automation group opens with "automate 5 tasks in 7 days". A faceless YouTube one opens with building a channel without ever showing your face. A careers one opens with "if you're applying and getting no response, it's not bad luck, it's your strategy". Most of the time there is a number and a timeframe in that first line. A lot of them follow the promise with an "even if" line, to deal with the obvious objection before someone clicks away. "Even if you've never made one." "Even if you're a complete beginner." "No code, no experience." The About pages that just named the subject, like "a community about X", were usually the weaker ones. I think the result works better because someone only spends a second or two deciding, so the first line has to be the thing they actually want in their words. That is probably why so many of them lead with it. THE FOUNDER AND THE SPECIFIC NUMBER Every one of them has a real founder name and a face on the About page, not a logo. And there is almost always one specific number next to the name. Not "lots of students", but things like "$556,452 in member ad revenue", "34,000 sales", "helped 750 coaches", "$150M in ad spend", "100M views a month", "1,000+ doors". A specific number is more believable than a round one. An exact figure like that looks like a real count rather than an estimate. A lot of them also add a short before-story with the number. "Laid-off nurse to creator." "Father of three feeding his family from Etsy." "Engineer who quit his job and bought 1,000 doors." "Surgeon who went full-time on YouTube." It makes the result feel like something a normal person could reach, instead of something only the founder could do. The strongest ones put a few proof points together, like "$25M in career sales, $3.5M online, 750 coaches helped, 3x Skool Games winner". The weaker ones just said something like "Amazon coach" with no number.

Real question: Have you started seeing people online say "Grab my Skill!" yet? 🙋‍♀️ If you use Claude, you will. It's everywhere right now. And I want to put my arm around you for a second before you click that download. ☕ Here's the part nobody tells you… A "Skill" isn't just a note. It can carry little hidden instructions — and sometimes tiny programs that actually RUN on your computer. Think of it like a recipe card from a stranger… except some recipe cards can quietly open your fridge, read your mail, and text your secrets to whoever wrote them. Most are totally fine. But you can't tell the safe ones from the sneaky ones just by looking at the pretty cover. So here's the rule, and it's a kind one: 🔥 Don't grab a Skill from just anyone. A real name. A real reputation. Someone you'd actually vouch for. Not a random viral post. 🔥 And when you do grab one — let Claude read it FIRST. Just say: "Read this Skill out loud to me. Explain what it does in plain English. Does it try to run code, read my files, or send anything out? Then adapt it for my business — and ask me anything you need before you build it." That one little step turns a stranger's mystery box into something that's actually yours. Clean. Safe. Built for you. We're not scared of new tools here. 💃 We're just the smart ones who check the recipe card before we eat. 😋 Have you seen the "Grab my Skill" posts yet? Drop a 🔥 in the comments so I know you saw this one. 👇

There is a lot of noisy, terrible advice out there from so-called “experts.” They will tell you to guard your knowledge, lock your expertise behind an expensive paywall, and only give people a crummy, low-value “lead magnet” to get their email address, so you can send a string of automated sales letters to them. Let me tell you the honest truth: People who give you that advice are usually just doing it because they are more interested in making a quick sale than actually helping you. Giving what you do away for free could be one of the absolute best things you ever do for your business. And I don’t mean a half-baked PDF that barely has any value. 𝗜 𝗺𝗲𝗮𝗻 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗼𝗳 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝗱𝗼. 𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝘁𝗵𝗶𝗻𝗴. 𝗧𝗵𝗲 𝗽𝗿𝗼𝗽𝗲𝗿 𝘀𝘁𝘂𝗳𝗳. I know we all have bills to pay and money to make. But if you want to build a real, sustainable business using the skills you already have, you need to understand one fundamental rule: 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀, 𝗽𝘂𝘁 𝘀𝗶𝗺𝗽𝗹𝘆, 𝗶𝘀 𝗷𝘂𝘀𝘁 𝗮𝗻 𝗲𝘅𝗰𝗵𝗮𝗻𝗴𝗲 𝗼𝗳 𝘃𝗮𝗹𝘂𝗲. When you chase money, it’s elusive. But when you focus purely on helping people and providing massive value straight away, people will literally queue up to pay you. 𝗛𝗲𝗿𝗲 𝗶𝘀 𝘄𝗵𝘆 𝗴𝗶𝘃𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗯𝗲𝘀𝘁 𝘀𝘁𝘂𝗳𝗳 𝗮𝘄𝗮𝘆 𝗳𝗼𝗿 𝗳𝗿𝗲𝗲 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘄𝗼𝗿𝗸𝘀 1. 𝗧𝗵𝗲 𝗟𝗮𝘄 𝗼𝗳 𝗥𝗲𝗰𝗶𝗽𝗿𝗼𝗰𝗮𝘁𝗶𝗼𝗻 This is a hardwired psychological trigger in all of us. When people feel like they have received a massive amount of value or taken a lot from you, they feel a deep-seated urge to give something back. We all naturally crave balance. If you genuinely help someone solve a problem without holding your hand out for cash immediately, they are going to remember you. They will want to repay that value when the time comes. 2. 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗧𝗿𝘂𝘀𝘁 𝗮𝗻𝗱 𝗛𝗮𝗯𝗶𝘁 People need a chance to see what you are actually like before they commit their hard-earned cash. Giving it away for free gives people a risk-free way to find out about you, see how good you are at what you do, and start to trust you. People are also creatures of habit. Once someone has used your service for three weeks or so, it becomes so much easier for them to stay loyal to you than it is to go off and find a stranger to do the exact same thing. Napoleon Hill used this exact method to fill an entirely empty apartment block. He gave people six months rent-free, while the neighbouring block was struggling to find a single tenant. His competitors thought he’d gone mad, but once his tenants moved in and built a life there, they stayed. He achieved a 100% occupancy, whilst his competitors were still struggling years later.