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Owned by Mark

Translate corporate expertise into authority, visibility, and income control.

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2 contributions to The Authority Engine
How to Build Authority Without a PR Agency (The Expert Guide)
PR companies will tell you that you need them to get into the press. @Deleted proved them wrong. In this full conversation, Maria breaks down exactly how she secured features in The Sun, The Guardian, Living 360, MSN, and Apple News - without a single agency, without a PR retainer, and without a following most people would consider "press-worthy." What actually works: - The "Your World" platform - an overlooked submission tool that can land your article in major UK publications within 24 hours - Why Medium beats Substack for press credibility (and the one thing Substack does better) - The one-week follow-up rule - how to chase without sounding desperate - Why you should Google your own name weekly (Maria found a Guardian feature she didn't know existed) - The thank-you note strategy that turns a one-time feature into a long-term press contact For coaches and consultants, press isn't vanity. It's the kind of Trust-at-Scale™ that no ad spend can buy. Maria has her own Substack - https://substack.com/@mariabellojariva Watch the full interview here 👉 https://youtu.be/QSoTRXQ5Jgg?si=kvVNjPACTYZo7Pvb
1 like • Mar 2
Very cool interview
What Is The Difference?
So, what is the difference between The Content Revenue Lab and this new community? Quite a lot, actually. In the Content Revenue Lab, I teach over 40s how to monetise their YouTube channels. Whether that's via a Skool community or digital products, and even courses. This community is actually set up to work with COACHES AND CONSULTANTS who already have coaching and consulting clients. You're already using social media, but you either haven't thought of using YouTube or never knew you could actually get leads from it. In this community, we also teach you how to use YouTube as your customer service agent, your marketing agent, and your sales agent. Believe it or not, YouTube can do all three.
What Is The Difference?
3 likes • Feb 26
This looks as valuable as everything else you present. Greatly appreciated. Can’t wait for more.
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Mark Zupo
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@markzupo
You’ve spent years and a fortune building your skills, education, experiences, and learning lessons the hard way. it’s time to cash it in. KoolSchool

Active 1d ago
Joined Feb 24, 2026
Roswell Georgia