If you’ve been trying to make money online as a creator, you already know the old model: - Brand deals - Sponsorships - Driving traffic off-platform - Building on someone else’s ecosystem Facebook has flipped that model. Right now, Facebook is directly paying creators for everyday content — not just long-form videos, but also: ✅ Reels ✅ Photos / image posts ✅ Text posts ✅ Stories ✅ “Normal” daily content… as long as it performs + gets engagement This post is a breakdown of the video and what we’re doing behind the scenes. 1) Why Facebook Is Suddenly Interesting Again There are two big reasons we’re taking Facebook seriously now: a) The monetization program has changed Facebook recently moved towards a more unified Content Monetization program. That matters because historically, monetization was confusing and fragmented. Now it’s clearer, simpler, and more accessible (still in beta, but moving fast). b) Facebook is under pressure Facebook is competing hard with: - YouTube - TikTok - Instagram So what do they do to win creators back? They pay creators well to publish content on Facebook. This creates a window where the people who move early can capture an outsized share of reach and payouts before everything gets saturated. 2) The Core Idea: Engagement > Views This is important: Facebook is not rewarding “cheap views.” It’s rewarding engagement. So if your content doesn’t get reactions, comments, shares, saves, etc… you’re not going to win long-term. This is not about spamming low-effort posts. If you try to cut corners: - Your reach will get suppressed - Monetization will be harder - You’ll hit policy issues later - And you’ll lose momentum when stricter rules come in We’re building this like long-term digital assets, not quick hacks. 3) Our Experiment: 20 Pages, 20 Niches, Real Data Instead of building one page and guessing… We built 20 pages across a broad spread of niches, for one reason: 📌 Data. We want to know:

I'll be straight with you. A more experienced community creator warned me early on about letting members post freely in a free community. I didn't listen, and they were right. At 1.2k members, the feed had become a bit of a mess. - Disguised self-promo dressed up as "wins." - Posts are completely off-topic. - Blatant client fishing. Spam. Meanwhile, the people who actually wanted help with AI content creation and monetization were drowning in the noise. Managing the community post was becoming a time sink. That's not what we built this for. So here's what's changing. What's new: - We've removed member posts and cleared the feed entirely. - Going forward, we'll provide structured posts for collaborations, link swaps, questions, and more — so the valuable stuff is easy to find, and the noise is gone. What's not changing: - Everything we teach is still here and still free. - You can learn to build a monetized Facebook Page and much more right inside the classroom. - We'll still give feedback if you put in the work — just drop your questions under the course posts and the new structured threads. Want the full experience? If you're looking for deeper support, accountability, and a space with people doing the work, the Plus community is there for you. You can check it out here: https://www.skool.com/ailabpro Thanks for being here. We're making this better for you. Mark and Jack

We're genuinely excited you’re here. This community is built for people who want to build something real. Not hacks. Not noise. Not vague advice. Systems. Structure. Progress. Over the next few weeks, you’re going to learn how to build Facebook pages as real digital assets using simple templates, clear workflows, and repeatable systems that compound over time. And we’re starting together. The 30-Day Challenge is available in the classroom to compete at your own pace. This is a structured, step-by-step build where you will: - Launch your Facebook page - Create your first content system - Batch and automate your posting - Understand how monetisation actually works - Build real momentum with clarity and confidence Nothing is rushed. Nothing is left vague. You'll always know exactly what to do next. What to Do Right Now Before you get started: - Take a look around the community - Introduce yourself in the comments below - Share where you’re starting from (complete beginners and seasoned veterans are welcome) You don’t need to be perfect. You just need to show up. This is a working environment. People here are building, learning, and moving forward together. I’m glad you’re here. Let’s build something that lasts. 👇 Introduce yourself below and say hello

In the weekly Q&A every Tuesday I'll aim to answer questions that are posted here and others live on the call. Post your questions here to get your burning questions in the queue and answered. First Q&A is tomorrow. What would you like to know?

Quick heads-up because this is important 👇 In 24 hours, the opportunity to upgrade at the current prices disappears. Check out the paid community here: https://www.skool.com/ailabpro/about. If you’ve been sitting on the fence, this is the moment to decide whether you’re: - casually watching or - actively building a real income stream Here’s the truth: The free community helps you start. The paid community is where you execute. This is where: - pages stop being “projects” and become assets - manual effort gets replaced with automation - one page turns into multiple monetised pages - consistency stops depending on motivation ⚙️ What You Unlock When You Upgrade - The full automation system so your page runs without daily effort - The Meta Ads framework we use to seed followers the right way - Systems that let you scale without burning out - Higher-quality content that actually monetises 💎 Operator / Premium Access This is the highest tier and includes: - All current AND future courses - Advanced monetisation strategies - Weekly live calls (strategy + execution) - Direct access to Jack and me - A room full of people actually building, not just learning 🔥 Why This Matters The price is increasing. This offer won’t be repeated. And once the window closes, that’s it. If you’ve been following the case studies…If you’ve seen pages getting monetised…If you already know this works… The only real question left is: Are you ready to execute? ⏳ 24 hours left. Make the move — or consciously decide not to. Either way, choose deliberately.