I’d like to open this discussion in the tribe as it’s a valuable & interesting subject that really moves the needle for people. I will add it to a course called “irresistible offer” and planning to keep expanding on that topic and adding to the course. I have been there, too, where I was selling information. And in a world where you can find ANYTHING online, it really doesn’t work well when you close it behind a paywall…. What are your thoughts on this and do you have anything to add?