A few years ago, I thought discounting my online coaching program for Black Friday was a good idea. Spoiler: it wasn’t. I attracted the wrong clients. Devalued my brand value. And barely broke even. The next year, I flipped the script. No discounts. ...and it became my biggest sales month EVER. I’ve broken down the exact strategies I used - including: ✅ How to add massive value without discounting ✅ Offer templates that sell out fast ✅ How to not piss off existing clients ✅ Organic & paid ad strategies that actually work I put it all into my Black Friday Playbook for Fitness Coaches - and I’m giving it away FREE. 👇 Comment BF below and I’ll send you the 20 page ebook.