I just got off of a phone call with Flippa. I have a brand they are interested in selling for me. Not sure if I want to, or not. It was an interesting call and one that went in a 100% different direction than I anticipated. At the end of the call I asked Stephanie what I could help her do to sell more businesses and/or get new listings. She was visually taken aback when I asked that question, because I am guessing most everyone she talks to has the "Gimme. Gimme. Gimmeeee." attitude. She got this big smile on her face and started telling me her pain points. At this point I realized I was now on a coffee date... I now turned into a listener and question asker. Not looking for anything. Looking to serve and to help. However, if I did see an OPPORTUNITY to help them make more sales, I was most certainly open to that. Our conversation quickly turned to conversion. How to help her convert more lookie loos into buyers. I introduced Travis' new book and discussed the 5Ps with her. We talked a lot about preselling before making offers. She got real excited about preselling, the book and my new Substack page. To the point of offering to develop content for the newsletter to help business owners looking to sell their business or people looking to buy one. Of course once I get the new content, I will make sure the content is spiced up with the 5Ps before hitting the send button. This is an example of how I used the Make Em' Beg to Buy book and its contents to make a new relationship with a prestigious partner. Now I need a little advice. What have I missed, or what can I do better to help them? To help me. To help us. Helping turn Flippa into Flipppppa.