Here’s my full TikTok rundown because I’m ready to go big or go home with this. My account has around 26K followers and my analytics have shown 232,697 total views, 5,383 profile views, 3,180 comments, 1,143 shares, and +1,894 net followers during the period I tracked. About 80% of my traffic was coming from the For You page and around 11% from search. I’ve had videos hit 48K+, 38K+, and 16K+ views, so I know my account is capable of getting reach. My content is a mix of relatable mom/medical-mom content, beauty and skincare, everyday products, UGC, and TikTok Shop. I’m a UGC creator and I work with brands on paid content, plus I’m an Amazon Influencer and TikTok Shop affiliate. Right now TikTok Shop is what I really want to figure out and scale. I’m getting sales — I had 7 sales recently — but the weird part is some of those sales are coming while my videos are only getting like 20–30 views. That’s what has me confused. Something is obviously converting, but the reach isn’t matching it. I post a LOT and I’m comfortable creating product videos, hooks, talking-head content, voiceovers, demos, problem/solution videos, beauty content, household products, mom products, and everyday finds. What I’m stuck on is figuring out what TikTok actually wants from my Shop content. I want to know what I should be looking at in my analytics, whether I’m choosing the right products, what I need to change in my videos, and how I take an account that can already get views and make sales and turn it into consistent TikTok Shop income. I’m not looking to casually play around with it anymore. I’m ready to learn the strategy, put the work in, and really scale this. My handle is @bossmkmmk