Hi, making your product known gradually could help you build trust with your target audience (trust capital is an incredibly powerful ASSET—companies pay millions to develop/maintain it), help you acquire potential future buyers (who knows? Even if not as a first "connection" but like an echo for your product - works like this well-known powerful word of mouth/network and triggering interest, at the least), it might allow you to get relevant feedback (which is precious) and possibly find people willing to become beta testers if a community bond has been tied (building bonds is the essence of many communities 😊). And if you manage to turn some of them (with the right profile) into early "ambassadors", honestly, you can only come out ahead throughout your entire development process. As a bonus, if you face challenges—because the journey can confront you with phases of varying difficulty in different aspects—you'll get support, even just encouraging boosts that motivate you to persevere 👏 or showing you things from different perspectives that you didn't think about... The approach used by @Corbin Brown is a great strategic/tactical one and comes with a lot of work and genuine dedication. Inspiring ... Being strategic doesn't prevent you at all from being trustworthy and ethical. ✨ Oh, it looks like I've lost my way. 🙃 Anyway, developing your product and addressing the aspects of distribution and promotion early on in your process can be highly effective if they are well driven. To sum up 😅, it might be better not to isolate all your development process, as you won't be able to isolate your MVP in the real world. You can also think about having a lot of success and showing up direct or indirect competition; you'll also have to address it proactively as an entrepreneur. Wow, a lot of words in here.... Maybe I'm wrong, but I understand your fears/doubts; I'm just guessing, and sharing, but in any case, I wish you a lot of success. 🚀