Noticed something wild today while helping a client… We set up a super simple automation to re-engage abandoned form fills (people who started but didn’t finish). Literally just a 2-step AI + SMS follow-up. Within 48 hours, 11% of those “lost” leads booked appointments.

This gave me the heebie jeebies today. “𝘚𝘰 𝘧𝘢𝘳 𝘵𝘰𝘥𝘢𝘺, 𝘐 𝘩𝘢𝘷𝘦 𝘳𝘦𝘢𝘤𝘩𝘦𝘥 𝘰𝘶𝘵 𝘵𝘰 𝘰𝘷𝘦𝘳 1,000 𝘱𝘦𝘰𝘱𝘭𝘦…” I didn’t have to read the rest. I already knew they were gonna say they’d had ZERO responses. Christopher, my man - you’re the lucky one in today’s hot seat ;-) Look, I’m no cold outreach guru, but from my experience, unless you’re running paid ads to a large cold audience… (where these people also don’t expect to see a personalised message) Contacting 1000 people in ONE day feels… off. With most things I do, I 𝐡𝐚𝐯𝐞 𝐚 “𝐬𝐚𝐧𝐢𝐭𝐲 𝐜𝐡𝐞𝐜𝐤”. You’ll have heard me talk about BBQ conversations. And that means that before you send a message to anyone, ask yourself: “Would I say this to someone over a beer at a BBQ, or would it sound weird or forced?” Now, what Christopher said in his message wasn’t a long sales pitch. It was pretty casual, so it kinda ticks the box for a BBQ conversation. “Hi Brett, Do you have a bunch of leads sitting in your CRM that you paid good money for but never actually turned into sales?” BUT… If there were 1000 people at that BBQ, 𝐰𝐨𝐮𝐥𝐝 𝐈 𝐛𝐨𝐮𝐧𝐜𝐞 𝐟𝐫𝐨𝐦 𝐨𝐧𝐞 𝐩𝐞𝐫𝐬𝐨𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 and frantically ask the exact same question? What about networking events, conventions, or conferences? When you think of it like that, the answer is obvious. You just wouldn’t. Look, I get the appeal of mass cold outreach and using automations to play the numbers game. What people tend to forget when they pull the trigger on these campaigns is 𝐦𝐚𝐫𝐤𝐞𝐭 𝐬𝐨𝐩𝐡𝐢𝐬𝐭𝐢𝐜𝐚𝐭𝐢𝐨𝐧. These are business owners we’re reaching out to. They are VPs. C-suite execs. Directors. Top-level Managers. Basically, people who’ve been around the block a few times and are unlikely to get excited by a “spray and pray” message. However, most people, regardless of their status or experience… Value 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧, 𝐚𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲, and someone 𝐬𝐡𝐨𝐰𝐢𝐧𝐠 𝐚 𝐠𝐞𝐧𝐮𝐢𝐧𝐞 𝐢𝐧𝐭𝐞𝐫𝐞𝐬𝐭. And that goes for whether you’re engaging with someone at a BBQ, a conference, or over LinkedIn. Which is why I often tell people that less is more.

… we don’t want our sales team to lose commission and be p!ssed off’ lol Sometimes prospects need to be TOLD. We have to be willing to put on our inner big boy/girl pants and show them who is boss. It’s why you will often hear me say ‘we are the chooser, not the chosen’ This objection came in last night on my ROYA webby and I must admit my first thought was frustration. Why doesn’t the client get this? To me it’s so obvious. Get with the times, bro. Then I realized it’s our job to educate our prospects. Here is how I do it. I use a ‘real life’ story, so they can relate. ‘𝘔𝘳 𝘤𝘭𝘪𝘦𝘯𝘵, 𝘸𝘩𝘦𝘯 𝘐 𝘤𝘩𝘦𝘤𝘬 𝘪𝘯𝘵𝘰 𝘚𝘰𝘩𝘰 𝘩𝘰𝘶𝘴𝘦 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘸𝘦𝘦𝘬𝘦𝘯𝘥 𝘸𝘪𝘵𝘩 𝘮𝘺 𝘧𝘢𝘮𝘪𝘭𝘺, 𝘳𝘦𝘤𝘦𝘱𝘵𝘪𝘰𝘯 𝘨𝘪𝘷𝘦𝘴 𝘮𝘦 𝘢 𝘞𝘩𝘢𝘵𝘴𝘈𝘱𝘱 𝘯𝘶𝘮𝘣𝘦𝘳 𝘧𝘰𝘳 𝘳𝘦𝘤𝘦𝘱𝘵𝘪𝘰𝘯. 𝘐𝘧 𝘐 𝘩𝘢𝘷𝘦 𝘢 𝘲𝘶𝘦𝘳𝘺 𝘐 𝘧𝘪𝘳𝘦 𝘶𝘱 𝘮𝘺 𝘱𝘩𝘰𝘯𝘦 𝘢𝘯𝘥 𝘴𝘦𝘯𝘥 𝘢 𝘮𝘦𝘴𝘴𝘢𝘨𝘦 𝘵𝘰 𝘳𝘦𝘤𝘦𝘱𝘵𝘪𝘰𝘯. 𝘐 𝘥𝘰𝘯’𝘵 𝘳𝘦𝘢𝘭𝘭𝘺 𝘭𝘪𝘬𝘦 𝘵𝘢𝘭𝘬𝘪𝘯𝘨 𝘵𝘰 𝘱𝘦𝘰𝘱𝘭𝘦. 𝘛𝘩𝘢𝘵 𝘱𝘩𝘰𝘯𝘦 𝘪𝘯 𝘮𝘺 𝘳𝘰𝘰𝘮 𝘸𝘩𝘦𝘳𝘦 𝘐 𝘶𝘴𝘦𝘥 𝘵𝘰 𝘥𝘪𝘢𝘭 ‘9’ 𝘵𝘰 𝘵𝘢𝘭𝘬 𝘵𝘰 𝘳𝘦𝘤𝘦𝘱𝘵𝘪𝘰𝘯 𝘪𝘴 𝘢 𝘵𝘩𝘪𝘯𝘨 𝘰𝘧 𝘵𝘩𝘦 𝘱𝘢𝘴𝘵. 𝘚𝘢𝘮𝘦 𝘨𝘰𝘦𝘴 𝘧𝘰𝘳 𝘺𝘰𝘶𝘳 𝘭𝘦𝘢𝘥𝘴. 𝘚𝘰𝘮𝘦 𝘢𝘳𝘦 𝘤𝘰𝘰𝘭 𝘸𝘪𝘵𝘩 𝘣𝘦𝘪𝘯𝘨 𝘥𝘪𝘢𝘭𝘦𝘥 11 𝘵𝘪𝘮𝘦𝘴 𝘱𝘦𝘳 𝘥𝘢𝘺 𝘰𝘳 𝘸𝘩𝘢𝘵𝘦𝘷𝘦𝘳 𝘺𝘰𝘶𝘳 𝘴𝘢𝘭𝘦𝘴 𝘵𝘦𝘢𝘮’𝘴 𝘚𝘖𝘗𝘴 𝘴𝘢𝘺. 𝘉𝘶𝘵 𝘰𝘵𝘩𝘦𝘳 𝘱𝘦𝘦𝘱𝘴 𝘸𝘰𝘶𝘭𝘥 𝘳𝘢𝘵𝘩𝘦𝘳 𝘮𝘦𝘴𝘴𝘢𝘨𝘦 𝘢𝘯𝘥 𝘛𝘏𝘌𝘕 𝘱𝘪𝘤𝘬 𝘶𝘱 𝘵𝘩𝘦 𝘱𝘩𝘰𝘯𝘦 𝘢𝘯𝘥 𝘵𝘩𝘦𝘺 𝘵𝘢𝘭𝘬 𝘸𝘩𝘦𝘯 𝘵𝘩𝘦𝘺 𝘵𝘳𝘶𝘴𝘵 𝘪𝘵’𝘴 𝘯𝘰𝘵 𝘢 𝘴𝘱𝘢𝘮 𝘤𝘢𝘭𝘭. 𝘛𝘩𝘢𝘵’𝘴 𝘸𝘩𝘺 𝘐 𝘵𝘩𝘪𝘯𝘬 𝘸𝘦 𝘴𝘩𝘰𝘶𝘭𝘥 𝘭𝘦𝘵 𝘺𝘰𝘶𝘳 𝘵𝘦𝘢𝘮 𝘤𝘢𝘭𝘭 𝘵𝘩𝘦 𝘭𝘦𝘢𝘥𝘴 𝘧𝘰𝘳 48 𝘩𝘰𝘶𝘳𝘴, 𝘴𝘰 𝘵𝘩𝘦𝘺 𝘥𝘰𝘯’𝘵 𝘭𝘰𝘴𝘦 𝘵𝘩𝘦𝘪𝘳 𝘤𝘰𝘮𝘮𝘪𝘴𝘩.. … 𝘣𝘶𝘵 𝘢𝘧𝘵𝘦𝘳 𝘵𝘩𝘢𝘵 𝘸𝘦 𝘴𝘩𝘰𝘶𝘭𝘥 𝘵𝘳𝘺 𝘴𝘮𝘴 𝘰𝘳 𝘞𝘩𝘢𝘵𝘴𝘈𝘱𝘱. 𝘞𝘩𝘢𝘵 𝘺𝘰𝘶 𝘨𝘰𝘵 𝘵𝘰 𝘭𝘰𝘴𝘦, 𝘺𝘰𝘶𝘳 𝘴𝘢𝘭𝘦𝘴 𝘵𝘦𝘢𝘮’𝘴 𝘢𝘳𝘦 𝘣𝘦𝘵𝘵𝘦𝘳 𝘰𝘧𝘧 𝘧𝘰𝘤𝘶𝘴𝘪𝘯𝘨 𝘰𝘯 𝘵𝘩𝘦 𝘧𝘳𝘦𝘴𝘩 𝘭𝘦𝘢𝘥𝘴 𝘵𝘰𝘰. 𝘛𝘩𝘦𝘺 𝘢𝘳𝘦 𝘨𝘰𝘯𝘯𝘢 𝘭𝘰𝘷𝘦 𝘺𝘰𝘶 𝘧𝘰𝘳 𝘵𝘩𝘪𝘴 𝘵𝘰𝘰 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘵𝘩𝘦𝘺 𝘏𝘈𝘛𝘌 𝘥𝘪𝘢𝘭𝘪𝘯𝘨 𝘰𝘭𝘥 𝘥𝘢𝘵𝘢. 𝘞𝘰𝘶𝘭𝘥 𝘺𝘰𝘶 𝘭𝘪𝘬𝘦 𝘮𝘦 𝘵𝘰 𝘴𝘩𝘰𝘸 𝘺𝘰𝘶 𝘩𝘰𝘸 𝘵𝘩𝘢𝘵 𝘸𝘰𝘳𝘬𝘴’? And then you do the DEMO. If they still don’t get it and push back… NEXT! That right there is a pain in the ass client. Trust me. My experience is though, the penny will drop. They might just be the ‘partner’ you are looking for. Feel free to swipe this objection handle. Here for ya, -D PS Our ‘48 hour Android’ crushes! In a lot of cases it will out-perform the sales team. 48 hour data is so so good compared to a 6 month old database. PPS Next time you are on a coffee date, try to get 48 hour data to start with, rather than older data. Your client will love it and you will get paid faster.

Yep, it makes it harder to send sales solicitations to strangers. I personally am tired of spam texts from politicians, scammers trying to give me a fake job, and people wanting to write my non-existent book. It's also an opportunity to go after a different type of client. The law exempts established companies who want to go after their existing customers and old clients for renewed business. https://www.lowenstein.com/news-insights/publications/client-alerts/texas-mini-tcpa-goes-into-effect-september-1-2025-what-you-need-to-know-privacy?utm_source=chatgpt.com Brick and mortar businesses are also exempt if they've had the same name for the last two years or sell food. There are other exemptions. https://onesignal.com/blog/texas-sb-140-what-sms-marketers-need-to-know-and-whos-exempt/?utm_source=chatgpt.com So you may not be able to go after everyone, but you still have options with established businesses. Find the silver lining or your brain will use it as an excuse to not be hungry. :)

We’ve all been sold the dream - “Once they see the demo, they’ll be throwing money at you. They’d be stupid to say no.” Here’s what really happens. You show the demo.They nod, smile, and say, “Ah, that’s cool.” Then they ghost you faster than a rat on a sinking ship. I’ve done the rounds — LinkedIn, cold email, in-person intros, referrals, follow-ups. Same story. If they don’t know you, trust you, or feel pain so bad it keeps them up at night… you’re just another pitch in a sea of pitches. People don’t want AI.They want transformation — more sales, less stress, time back. But here’s the kicker: If they’re not feeling the heat right now, they won’t move. Period. So here’s my advice: - Don’t quit your day job until you’ve got 3 clients who’ve paid you more than once. - Forget the “they’ll bite your hand off” fairytale. Most don’t even bite the bait. - Cold outreach works only if you can hit thousands, not dozens. - The ones making it rain fast? They probably had a warm network before they started. This game is a grind. It’s not for the desperate, the impatient, or the ones chasing easy wins. Go in eyes open, or you’ll wake up sleeping with the fishes — broke, burned out, and wondering where it all went wrong. Leave the hype. Take the reality.