Steal our top-performing cold email CTA
Over the past 3 years, we've noticed the most important piece of your cold email, by far, is your Call-to-Action. Even if you have a great offer, you won't get many responses to your emails if you aren't enticing prospects to learn more. Of course, there's the famous "Loom video" CTA... But we've been experimenting with a new CTA recently, something we like to call the "Rhetorical question". Here are a few examples: "Are you looking for more sales calls on your calendar this month?" "Is making more sales a priority for you in Q1?" "Would more contested divorce cases every month help {{company_name}}?" Basically, take the main benefits of your offer, pose them as no-brainer questions, and test them in your email CTAs. The goal here is to get responses like "of course we are!" "Yes for sure" "Tell me more"... This opens the door for a conversation, a call, and hopefully... A closed deal. Hope this helped! Drop a reply with your CTA if you want feedback on it 👊