Definitely a major week of events. One other movement is the move by Meta to a tiered paid platform for Facebook, Instagram, WhatsApp What to make of Meta's Instagram, Facebook, WhatsApp subscriptions. This combined with the layoffs by Meta and others strengthens the conclusion of a strong and sustained move toward a committed development of AI. I believe we are almost moving even beyond this: "The marketers who win this next phase will not be the ones who automate everything blindly. They will be the ones who use AI to remove the slow work, then spend more time on positioning, offers and strategy." towards spending more time on strategy and let AI determine (with guidance) positioning and offers to implement that strategy. Thanks for keeping us updated Trevor!