So far, you've worked out what you're selling, who it's for, why they'd want it and what could make them start looking for it. Today we're making sure the actual offer is clear. Because sometimes we know exactly what we're selling in our own head, but the person looking at it sees a course, PDF, membership, service or bundle and still thinks: "Okay... but what am I actually getting?" Your offer needs to be easy to understand without a five-minute explanation. Today we're breaking it down into what they get, how they use it and what it's designed to help them do. Not everything you've ever created needs to be stuffed into the offer to make it valuable. Humans do seem unusually committed to solving unclear offers by adding three more bonuses. ๐ค Use today's AI prompt to strip your offer back to what actually matters. ๐ Fill in the workbook as you go. โ
TODAY'S ACTION Create a simple What's Included list for your offer. ๐ฌ COMMUNITY DISCUSSION Post your answer to: If someone bought or joined today, what would they actually get? Today's AI Prompt Help me clearly define what someone actually gets when they buy or join my offer. Do not add bonuses, features, resources, guarantees or deliverables that I haven't told you exist. Start by asking me to paste the work I've completed for Days 1 to 4, including my offer, audience, main benefit and strongest buying trigger. Then interview me ONE question at a time about exactly what is included in the offer, what format each part is delivered in, what the buyer does with it, which parts are essential to getting the intended result, and whether anything I've included is unnecessary or confusing. If I use vague descriptions such as "resources", "support", "tools" or "access", ask me what that actually means. Once you have enough information, give me: 1. A plain-English description of exactly what the buyer gets. 2. A clear What's Included list using only confirmed deliverables. 3. What each item helps the buyer do. 4. Anything currently included that may distract from the main purpose of the offer. 5. Anything that sounds unclear and needs a better explanation. 6. A simple explanation of how someone would use the offer from start to finish. 7. Three versions of a short "What You Get" description. Do not turn this into promotional sales copy yet. Keep the focus on making the offer easy to understand.