One of the most important things I do in my first meeting with my clients is preparing for the meeting. How is that, Malak?😉 In my work as a copywriter, the value I provide to my clients is scale/ client goals/ copy that sells. In order for the copy I write to sell and achieve the goal desired by the brand owner, I must have sufficient knowledge of 5 basic points that I always cover in the first meeting, which are: Target audience Brand goals USP Brand voice and tone And the last point is the most common problem that the client faces and suffers from These five points are the basis for marketing and the path that leads the copy to the goal In short: The copy is the goal💪💯

Your target audience is the cornerstone of your success!🤍 This post is for you if you're selling products or services online There's a well-known adage in marketing and sales: "If you try to be everything to everyone, you'll end up being nothing to anyone." That’s why pinpointing your target audience is fundamental before launching any marketing campaign. So, could you let me know who your target audience is? It's a specific segment of people who share similar needs, interests, and characteristics that align with your product or service. They're your potential customers, the individuals most likely to engage with your brand and convert into paying customers. You might wonder, "Why is this so important?" Let's break it down. Emotions are the driving force behind purchasing decisions. When you focus on a specific group of people who share similar experiences, you can tap into their emotional needs and position your product or service as the solution. Still a bit fuzzy? When defining your target audience, we consider three key areas: Demographics: Age, gender, location, education, and income. Psychographics: Lifestyle, interests, values, and attitudes. Pain points and needs: These are the problems or challenges your product or service addresses. By understanding your audience's demographics, psychographics, and pain points, you can tailor your marketing messages to resonate with them on a deeper level. For example, if you're selling an ergonomic office chair, your target audience might be knowledge workers who spend long hours at a desk. Their pain point is likely back pain or discomfort from sitting for extended periods. Your product offers a solution to their problem. This is where copywriting comes in. A skilled copywriter like me can craft compelling messaging that addresses these pain points and positions your product as the ideal solution. Remember, not everyone in your target audience will become a customer. Those who are most likely to buy are known as your ideal customer profile or buyer persona.

If you sell your products or services online, this post is for you Brand voice is essential. It is the unique personality and tone you use to communicate with your customers. It is the voice behind your social media posts, email campaigns, product and service descriptions, and customer service Why is brand voice so important? Build trust with your customers: Because of the interconnectedness between your marketing campaigns and your content Boost and increase sales How do you define your brand voice? 📌Know your target audience or at least know who you are targeting (we will cover this point in another post) 📌Know your goals and the value your brand offers or the problem it solves 📌Language: The language of communication with your audience Your brand slogan The words specific to your field that you will use This way you will be able to define your brand voice. Is it formal, semi-formal, friendly, or funny Here we come to the important question: What is the link between brand voice and copywriting? Brand voice is the soul of the advertising text because it is the way that your brand personality emerges through words, making it unique and elegant. Thus, you will be unique in the way you present your service or product from your competitors. And you will build deep emotional connections between you and your target audience who will convert into customers by improving conversion rates due to the compelling advertising text

Which skill are you focusing on? 🎯 - 💼 Sales - 📈 Digital Marketing - ✍️ Copywriting - 🔍 SEO - 📊 Data Analytics - 🤖 Artificial Intelligence (AI) Here’s a breakdown of 6 of the top revenue-generating skills for entrepreneurs: 💼 Sales Sales is the backbone of any business. It’s all about building trust and showing customers why they need what you’re offering. Key Points: - Build Relationships: Customers buy from those they trust. - Know Your Product: Every question should have an answer. - Handle Objections: Show value, address doubts. Strong sales mean more revenue, plain and simple. If a business can’t sell, it can’t grow. 📈 Digital Marketing In today’s world, digital is king. From social media to ads, digital marketing is how brands reach their audiences and keep them engaged. Key Points: - Social Media: Meet your audience where they are. - Email Marketing: Keep customers in the loop. - Paid Ads: Reach the right people with targeted ads. Digital marketing creates leads and drives sales, turning online strangers into loyal customers. ✍️ Copywriting Copywriting is about using words to drive action. Whether it’s a purchase, a sign-up, or a click, good copy makes it happen. Key Points: - Know Your Audience: Write for your reader’s needs. - Keep It Simple: Clear, direct language wins. - Call to Action: Make the next step obvious. When done right, copywriting increases conversions and makes products more appealing, driving up revenue. 🔍 SEO (Search Engine Optimization) SEO ensures a business shows up when people search online. The higher the ranking, the more traffic—and the more sales. Key Points: - Keywords: Know what people are searching for. - Content Creation: Create valuable content that answers questions. - Technical SEO: A fast, mobile-friendly site is essential. SEO brings in free, organic traffic—customers who are already interested in what you offer. 📊 Data Analytics Analytics turns data into insights, revealing patterns that help businesses make smarter decisions.

Let's say you had a free and a paid group. The free group was to collect email addresses (and funnel then into the paid one). Now, with the arrival of the FREE TRIAL, you decide you want to liquidate the free group. Less complication, and life is easier. QUESTION: Do you set the CTA to a landing page to collect as much email addresses as possible, or do you set CTA straight to the free trial, knowing less people will sign up compared to the free group, and thus collect less email addresses. What are your thoughts? ---------------- Additionally: how do you activate a welcome email sequence (let's say 5 emails) to each new member of your free trial? (in the case you're not using other email software but keep everything in Skool)