Probably the difference between white and black coffee is consumer’s preferences first a wall. But still there is a small gap of acknowledgment and how you as barista present black coffee over white Method of preparation is a big matter, storytelling behind is a bridge, proper explanation and the experience of customer is his acknowledgment. Sugar can be a trigger, nowadays more and more people looking to reduce sugar consumption, but you’re right bitterness of the coffee is the opposition. I would investigate with a customer his bitter experiences, like does he drink Campari or eats bitter cocoa chocolate, that can give a route to present bitterness of the coffee in a proper way, which might affect customer’s view of black coffee.