Focusing on the āIā in AIDA feedback is appreciated Hey Matthew, If youāre burnt out on yet another startup business thatās failing, Iāve been there. No one who sees the vision, they just ādonāt get it.ā Within 7 years I gone through the cycles New business model Intense research Exhaust on an idea thatās getting no traction ā¦wondering if youāre just wasting time. āMaybe this is too saturated.ā āGod Iām eating through my savingsā¦ā Itās underlying in fear. But not in what you think. And Iām going to tell you exactly how to overcome itā¦