Before You Post Again: Get Clear on Your Brand Trifecta
I’m currently on the road and speaking this weekend in Houston, so we will not have our live Lunch and Earn this week. But I still wanted to pour into you and drop a quick training that will help you think more strategically about your personal brand. Before you worry about posting more content, updating your colors, creating a new logo, or trying to be everywhere online, you need to get clear on the foundation of your brand. In this training, I’m walking you through what I call The Brand Trifecta. These are the three things every coach, speaker, consultant, author, expert, and service provider needs to clarify if they want to build a personal brand that actually attracts the right people and makes money. Your Action Step After you watch the training, answer these three questions in your notebook or inside the community: 1. Who am I becoming known for being and helping? 2. Who is my specific audience right now? 3. What problem does my signature offer solve? Don’t overthink it. Get it out of your head and onto paper. Clarity creates movement. Drop your biggest takeaway from the training below once you watch it.