Price shopping brides is a marketing issue
Not a pricing problem... Brides don’t book the cheapest bridal pro. (well maybe like 10% will) They book the pro who makes them feel like “that’s MY girl.” If you’re stressing that brides only care about your price, here’s the tough love: It’s not your pricing that’s the problem — it’s your content. What we post we ATTRACT. When your feed is just… ❌ 10-second reels of the final look ❌ Captions that sound like “Now booking 2026!” with no story about the bride ❌ Polished pics but zero personality …you’ve left brides with nothing to go on except your rates. Content That Makes Price Irrelevant 👏 ✅ Reels that put me in the chair with you — I can hear your voice, see how you work, and feel the vibe of getting ready with you. ✅ Storytelling captions that walk me through your bride’s fears + how you solved them (ex: “She was terrified her glam would melt in the Florida heat… here’s how I made it last 12 hours”). ✅ Behind-the-scenes moments that show the transformation, the EXPERIENCE, and the energy beyond the hairstyle or makeup. This is why pros like Ally Nicole blew up > her content makes you feel like you already know them. Brides see VALUE before they ever see a price tag. ✨ Homework for you: Scroll your own IG. Would a bride instantly know WHY your different from every other bridal hairstylist and/or makeup artist… or would you blend in and she only sees what you charge?