Next week you won't want to miss it. 📅 Tuesday, April 14 : Tommy Mello is joining the live. Tommy built A1 Garage Door Service from $50K in personal debt into a company approaching a billion-dollar valuation across 10 states. Inc. columnist, Apple top 50 podcast host, and one of the sharpest operators in the home services world. If you run a trades or field service business, or just want to hear how someone built a blue-collar empire at scale, show up and bring your questions. Don't forget: April 14 6pm EST 👉 The link is in the calendar _______________________________________________________________________________________________ Last week on The Daily Sigh... 💬 The chat had some gems this week. Check it out here: DailySigh_WeeklyChat Three guests, three very different angles on where business and AI are heading. Here's the short version. 🎯 Wednesday, April 1 | John Moran — The New Rules of Paid Media John Moran, one of the most respected media buyers in direct response, came on to share one uncomfortable truth: the media buyer is now secondary to the creative team. Meta's Andromeda model handles targeting on its own. Your only real lever is the quality and structure of your content. ▸ Hook rate above 25% is the number that matters. Below that, Meta stops showing your ad to new people. ▸ Build content for each funnel stage and let the algorithm route it. Stop trying to control who sees what. ▸ He reversed six months of losses in one account by shutting off 191 ads and restructuring around better storytelling. No new targeting. No budget tricks. "Media buying can't cure a bad business model anymore." 📺 Missed it? Watch here: https://www.youtube.com/watch?v=X9mSN7x8N6I _______________________________________________________________________________________________ 🎯 Wednesday, April 8 | Grant Fuellenbach — Notebook LM as a Business Tool

Im Luke from the uk. I have been in business a long time, more than 30 years now. I have had good times and bad times. Built businesses, gone bust twice, started again, never losing sight of my dream to build a global business. The last few years have brought me closer than ever before and yet in many ways it feels harder than ever. As I get closer to my goals I'm realising that growing sales is relatively easy. What is not easy is stopping the wheels from falling off while you grow. The stage my business is at right now is challenging. The business and I, as its leader are having to unlearn the very skills that got me to this point. Scrappy, fast decisions, lots of iterations, top down management, move fats, break things etc... This works when you are growing and have a smaller team. But now with 200 staff it becomes a massive handicap. Its a interesting time moving away from generalists who have grown with the busienss to recruitng specialists and professionalising the busienss. We are learning to move away from chaos towards order, processes and systems. I first came across Kasim's work in Alex Hormozi's ACQ group and was blown away by the quality of his thinking and the generoisity of spirit he showed in sharing extrodinairy content of the highest quality. I feel honoured now to be a part of Kasim's own community and look forward to learning and growing together.

Longtime Lurker. Wanted to share some value to say thank you. I run an E-Commerce brand manufacturing and selling home fragrance. We spend $25k per day on Meta ask me anything. Our account Structure CBO New Customers Campaign (Hero Product 1) - In house & AI Creatives CBO New Customers Campaign (Hero Product 2) - In house & AI Creatives CBO New Customers Campaign - Raw - Real UGC & Founder Ads CBO New Customer Zombie Campaign with Costcap - Any adsets that didnt get traction ABO New Customer Scaling - Some Adsets are moved or duplicated here to control spend CBO Existing Custom Campaign - In house & AI Creatives ABO Existing Customers Campaign - Raw - Real UGC & Founder Ads Creative Volume & Mix We make and launch 50 - 100 new ads each day. Its a mixture of inhouse and real UGC created by our brand ambassadors. The mix is about 70% statics and 30% video Basic Adset Structure Most adsets are launched into a specific campaign with the following 3-2-2 structure. This is three creatives (dont mix video and statics) with 2 Captions / long text and 2 headlines. If we are also testing landing pages we extend this concept to 3-2-2-2 and and include 2 different landing pages Inhouse ads I have a team of 5 creative strategists. Each one is researching personas and angles and is responsible for launching 3-5 new adsets each day. The key part of their job is to conduct learnings on winning ads, created by us and external companies. Real UGC from Brand ambassadors We have a network of tiktok affiliate creators who make content and post it to their own accounts in return for an affiliate commission. From this network we recruit brand ambassadors. Right now we have about 20, our aim is to build this number up to 100. They work with us directly on commission only basis with a guaranteed minimum weekly income. They make ads for us, which we then amplify by putting into our ad account as partnership ads. To manage this process we use https://jointrybe.com/