I'm a beginner researching lead generation, and one thing I'm noticing is that most courses seem to focus heavily on running ads. For those of you who are successfully doing lead gen, how important is the client acquisition side compared to the ad side? -Specifically: How did you get your first client? What outreach method worked best? Did you use scripts for calls, emails, or DMs? How many businesses did you contact before landing your first client? Looking back, what skill was harder to learn: running ads or getting clients? I'm trying to understand the reality of the business before I commit to a path.

Im a begginer in lead gen and For painters, what's the fastest way to get the first case study with no experience?