My niche Avatar is a busy Urban or suburban middle-aged mom that is single, married, or divorced making at least 100K a year who's always on the go balancing work home and her kids hectic schedules. She's experiencing stiffness and achiness from stress and sitting a lot to and from everyone's activities and fears pain or injury may be in her future but is constantly fighting a lack of time and energy to address her own self-care needs. Her mind, mood, body and health are in a state of change which causes some fear and anxiety that she won't be able to do the things that she needs to do for her family, work or that she wants to do physically or recreationally.Her body is not as fit slim or toned as it was just a few years ago affecting her confidence and making her feel less desirable. She's overwhelmed by all the information out there on Google searches Facebook, Instagram, tiktok, Pinterest and YouTube and desires simple accurate and effective health or movement advice to help her look and feel better with a like-minded community of people that she can relate to and commiserate with who understand. She enjoys reading, podcasts and occasionally binge watching on Netflix in addition to her walking group and going to the local farmers market as she tries to incorporate healthy and sustainable options in her family's everyday life.