Day 9: Content Power Week
Overworked & Underpaid (Your audience Pain Point/ Struggle just one) Focus: Connect with people who are exhausted, overworked, and want financial freedom, from your audience Pain Point or Struggle) Remember: Change the Hook a little or completely to fit your audience but keep the rest the same: Purpose, Story, Transformation, CTA but still relating to the Hook. POST 1 Hook Type: Relatable Pain English Hook: “Working long hours and still feel like you’re getting nowhere?” Afrikaans Hook: “Werk lange ure en voel steeds jy kom nêrens nie?” Purpose: Show empathy, create instant connection Story: Generic overworked person, stress from low income Transformation: Feeling stuck → believing there’s a better way CTA: “Comment YES if you know that feeling.” POST 2 Hook Type: Possibility / Curiosity English Hook: “What if you could earn extra money in just a couple of hours a day?” Afrikaans Hook: “Wat as jy ekstra geld kan verdien in net ‘n paar uur per dag?” Purpose: Spark curiosity and hope Story: Generic example: person gains extra income → less stress Transformation: Overworked → possibility of freedom CTA: “Comment POSSIBLE if you’d like that too.” POST 3 Hook Type: Empowerment English Hook: “You don’t have to stay stuck — even small steps can change your situation.” Afrikaans Hook: “Jy hoef nie vas gevang te bly nie — selfs klein stappe kan jou situasie verander.” Purpose: Encourage action, instill belief Story: Generic story of gradual improvement → stress relief Transformation: Overwhelmed → motivated CTA: “Comment READY if you’re ready to take a step forward.” Story: Poll: A struggle they would like a solution to B-Roll: You working towards your own solution because of this program (Transformation) Question Sticker: Use Hook: What if you could earn extra money in just a couple of hours a day would that help you? Let them answer.