Are you using Claude? And how do you use Claude? Do you work with Claude code in the terminal? Are you using Claude.ai which is the browser version? Are you using the Claude app?

Last Friday I ran a live workshop on what to charge. About 20 people were in the room. Every single one was undercharging. And there's a very common reason as to why. I recorded a condensed version and put it on YouTube. Here's what's in it. The screen discount. There's a number you'd quote in person without blinking. Put that same skill on a screen and it falls off a cliff. Eighty percent, sometimes more. Same brain, same years, same you. The three reasons you did it. You price with your own wallet. You price your effort instead of their result. And you move the goal post every single time proof shows up. The study that will change your mind. Same energy drink for everyone, only the price changed. Full price group solved 9.5 puzzles. Discount group solved 7.7. Your discount is making the person who bought from you get a worse result. Then the fix. Three moves. One of them takes ten minutes and you can do it today. Watch it, then drop two numbers in the comments. What you'd charge in real life, and what you charge online. That gap is the whole video.

I get asked about “training” the algorithm all the time. Someone asked me about it yesterday. So I grabbed my phone and recorded a YouTube video with my thoughts. Hint: it can’t be done. But the video reveals what you can do to bring in buyers.

Quick heads up, and then it's on you. The next YouTube to Skool workshop is What To Charge. Friday, July 24, noon Central. We're building the number you should be charging, plus how to raise it later without losing a single person. If you've ever undercharged for something you're genuinely good at, this is the one. It's $27 to get in. One time. No recurring fee. That price is about to be gone. The second we hit 75 members it goes back to $47, and we're at 64 right now. So this is the last workshop that runs at $27. You already know the number you're charging is too low. Come fix it while it's still $27. Don't overthink this one. 👉 Join YouTube to Skool Brian

Quick one for everyone in here sitting on an email list they've gone quiet on. You already know you're supposed to email them. That's not the problem. The problem is you open the laptop, stare at a blank screen, and can't think of one thing to say that doesn't feel like bothering them. So you close the laptop. Again. Here's what took me way too long to work out. You already wrote this week's emails. You wrote them when you hit record. That video you posted is three emails. One that gives them the lesson. One that gives them the story behind it. One that asks, in a single line, if they want more of you. Two give. One asks. Nobody feels pitched. I built a free tool that pulls all three out of one video for you, in your voice. About 15 minutes start to finish. Comment "EMAIL" and I'll send it to you. Brian