Negative Hooks 1. (Action) is costing you (result/time/money) 2. Quit with the (common action your audience takes) 3. Don’t do (action) without this Authority Hooks 1. I will show you how ____ can pay your bills 2. I started see ______ results when I change ________ 3. I am constantly amazed by _____ Emotional Hooks 1. If you’ve ever cried in your car, this is for you. 2. What if I told you it's not too late to start over? 3. POV: You discovered that ______ (share an insight about your life/business which will provoke emotion in your target audience) 4. The moment I realised _______ and started doing ____everything changed