The new course is live: How to Get Client Approval, Eliminate Reworks, and Grow Your Business After weeks of recording, the full methodology course is published. This is the work I've spent years refining at DARKSQUARE — the process that took us from burning around $50K per project on reworks down to under $10K, and that's helped clients see real revenue impact after launch. (One rebrand: a 33% sales lift in the 12 months post-relaunch.) What's in it: - Stakeholder discovery, and harmonizing what the team actually agrees on (and where they don't) - The Pinterest method for sourcing 100+ swatches that are actually useful - Building two to three tightly cropped moodboards that test something real - Validating those moodboards with Constellations - The stakeholder presentation that closes discovery and gets a creative brief approved in the meeting Each lesson is a video with a written companion you can scroll back to. The capstone includes two real case studies — one large-scale rebrand with 22 stakeholders, one with two founders — showing how the method scales both directions. I want your feedback. This community gets sharper every time someone pushes back, asks a clarifying question, or names something I missed. Three things I'd love to hear from you as you go through the lessons: - What was the most useful idea you took away? - Where did you push back, or where did something not translate cleanly to your work? - What did I miss? What would you want me to cover in the next course? Drop a comment under any lesson, or reply to this post. The people who comment now help shape what the next course looks like — that's not a slogan, it's literally how I decide what to build next. Go take a look. The capstone lesson in particular — How to Prevent Rework With Moodboards — is where the full case for the method lives.

If we could put a perception study in front of thousands of people next month, what should we look at? This community runs on questions from creatives doing real work. Every public study we run starts as a question someone wanted answered. Sometimes it's a brand question. Sometimes it's a pop culture question. Sometimes it's the "what does this image actually say to people" question that's been bugging you for years. Drop yours below. A few prompts to get the gears turning: - A question from your client work that you wish you had data on - An image, brand, or concept you suspect people read very differently than the team who made it - A cultural moment worth mapping. What do people associate with AI right now? What does "premium" look like in 2026? What does a trustworthy face look like? - A comparison study. How do audiences perceive your brand vs. a competitor? - Something you've been arguing about with your team that nobody can prove The questions that get the most comments and reactions are the ones I'll prioritize for the next batch of public studies. Paid members get a direct vote, but everyone's questions are read. Tell me what you'd study and why it matters.

I have gotten a few notes from people who said they are interested in the project but not necessarily creative people or marketing people. I want to welcome you wholeheartedly. One of the most exciting things about Constellations has been that every time I talk to somebody in a different field or a different discipline, they have ideas on how to use it that I would never dream of. And honestly, some of those uses and conversations have been the most exciting. If you are an expert in another field or have a different idea of what you would like to use Constellations for or what you'd like to see us do a study with it on... Please do not be bashful! I truly believe that people who have different skills and interests talking to each other and collaborating really make for the most impactful and meaningful projects and discussions. I'm really glad you're here.

I’m excited to announce the first Moonlighting session in Constellations. Moonlighting is our biweekly live gathering, held on the new and full moon (or the closest weekday). It’s a relaxed, collaborative space for thoughtful creatives to connect, share ideas, and explore the patterns behind what resonates. During these sessions, we’ll:• Review audience perception studies• Share and discuss creative work• Brainstorm ideas• Host occasional guest speakers• Talk through client challenges and problem-solve together The goal is simple: create a space where we can learn from one another, connect dots, and make better creative decisions. These sessions are free for all members while the community is getting started. Over time, Moonlighting will become part of the Inner Circle membership, which will also include access to the Constellations platform so members can run their own studies. If there’s a topic, challenge, or piece of work you’d like to discuss, please post it below at least a day before the meeting. I’d love to shape these sessions around what is most useful to you. Looking forward to seeing where this goes. —Joe Details: Available on our Skool calendar Friday, May 15th @ 4pm - 5pm New York time Join here: https://www.skool.com/live/5DGVHClgftd

Welcome to the Course 1 discussion. This is where the Start Here conversations live, no matter which lesson brought you here. Lesson 1 asks what you make and what you'd like to understand about your audience. Lesson 2 asks what you'd want to study if you could put a question in front of thousands. Lesson 3 asks what surprised you in the sample studies on constellations.app. Different prompts, same thread. Bring real work, real questions, and real surprises. The thread is more useful when people are specific.